The Business of Being Online

The Power of Storytelling in Personal Branding

In Episode 4 of "Business of Being Online," Tara Trottier takes a structured approach to explore the power of crafting personal narratives for personal branding. She shifts from personal anecdotes to delivering actionable advice on how to effectively use storytelling to build a personal brand online. Tara discusses the importance of consistency, authenticity, and strategic content placement across different digital platforms. The episode is packed with tips on leveraging one's unique story to attract the right audience, enhance business strategies, and deepen customer relationships, all while managing creative blocks and maintaining one's unique voice in the crowded digital landscape.

What's Between Me and Me

In Episode 3 of the "Business of Being Online" podcast, Tara Trottier shares a deeply personal and introspective look into her relationship with herself, particularly as it pertains to her identity and journey as an online entrepreneur. She delves into her recent life changes, including coming out as queer, navigating online dating, and the overarching theme of personal growth amidst these experiences. Tara introduces the CORGI framework—a method she uses for self-check-in that stands for Compassion, Offering, Receiving, Gratitude, and Intention. This episode is candid and vulnerable, with Tara opening up about past traumas, her process of self-discovery, and her aspirations for the future, including her vision for her family, her business, and her personal life. She also discusses the importance of being seen and monetizing one's presence online in a way that aligns with personal values and desires. Tara's reflections offer listeners insights into managing life's complexities, embracing identity, and pursuing a path of growth and fulfillment in both personal and professional realms.

Navigating Not-For-You Client Relationships

Tara discusses the challenges of working with unaligned clients online, sharing personal experiences and strategies for identifying, managing, and avoiding such clients. She emphasizes the importance of attracting clients that resonate with one's values and working style, reflecting on her journey toward working with more aligned clients. Tara also addresses the significance of setting boundaries, not compromising one's standards for professionalism (she has none, clearly), and the importance of authenticity in attracting the right clients. 

Cycles of Creativity and Identity Work in the Digital Space

Tara Trottier, the host of the "Business of Being Online" podcast, shares insights from her personal and professional journey in the digital space. The podcast explores the intricacies of building and maintaining an online presence, particularly through creativity and art. Tara emphasizes the importance of starting new projects and embracing change, illustrating how these actions drive growth and innovation. By highlighting her experiences and lessons learned, the podcast serves as a guide for listeners navigating the challenges and opportunities of the digital world, encouraging them to pursue their creative endeavors with confidence.

Business of Being Online Podcast Trailer

Discover the highs and lows of building an online presence, from mastering content creation to navigating the complexities of digital marketing, all while staying true to your authentic self. Whether you're starting out, scaling up, or simply seeking inspiration, join us for a journey into the heart of what it really takes to thrive online.